All good public health projects start with research by identifying the “gap” in the market. Research allows you to see what the inequity is, how extensive it is, how the inequity came to be, and what has been previously done to address the inequity. Building a background for project development can be in the form of literature reviews, news and public health organization updates, government documents, and so much more. Additionally, research builds credibility. It demonstrates to others that you have done the proper homework to set up a public health applied research project. Including citations from reputable sources demonstrates to potential parties that you know your playing field. Without a doubt, statistics and sources are more persuasive than blanket statements.